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"Billions and billions served."

Did somebody say McDonald's?

That'due south probably how you got to this folio — it's probably the about common "not-a-wiki-word" that appears on the TV Tropes Wiki, since our wiki parser automatically converts CamelCase into article links.

But since McDonald's is such a big office of modern culture, we may likewise make the visit worth your while. (Would you like fries with that?)

It all started in 1954 when Ray Kroc, a milkshake mixer salesman, found out that ane of his customers brought many more mixers than usual for a business. He traveled out to San Bernardino, California, to find that two brothers, Richard and Maurice McDonald, ran their diner at an amazing rate, serving way more customers than a usual restaurant should by the elementary expedient of not making each burger to social club; instead of putting veggies and condiments according to each customer's preference, every burger was made to a more-or-less uniform standard to maximize efficiency while the restaurant had a condiment bar where customers could then add together ketchup and mustard on their own. He pitched them the thought of creating McDonald's restaurants all over the U.S. The McDonald's Corporation was founded the next year. By 1958, McDonald's had sold 100 million hamburgers. By 1960, Kroc bought sectional rights to the McDonald'south proper noun, and so went out of his style to bulldoze the McDonalds' afterwards establishment out of business. The story of Kroc's takeover is dramatized in the film The Founder.

1963 saw the creation of the restaurant chain's most famous mascot, a clown called Ronald McDonald. The character was later given his own fantasy world for the commercials in the 1970s, McDonaldland. The creation of the long running ad entrada originally involved Sid & Marty Krofft Productions using their H.R. Pufnstuf characters, merely to be told by McDonald's advertising company, Needham, Harper and Steers, that the project was cancelled. With them out of the mode, the bureau blatantly plagiarized the Kroffts' concept using their former crew. The Kroffts noticed, and successfully sued McDonald's. Amusingly, the results of the lawsuit didn't restrict McDonald'due south from using the characters, each of which apace entered popular civilisation in spite of the legal problem surrounding them.

Since then, McDonald'due south has added more than the original burgers, fries and sodas to its menu. Breakfast items are sold until x:thirty am on weekdays and 11:00 am on Saturdays and Sundays. ^note they used to sell it all twenty-four hours from 2015 to 2020, however they discontinued it in 2020 due to the COVID-19 Pandemic. The Filet-O-Fish was created to cater to the Cosmic communities that ate no meat on Fridays during Lent (fish doesn't count). The Happy Meal and corporate Mascot Ronald McDonald were created to appeal to children. McCafé items (after the café department offered in a few countries) were added in the tardily 2000s to compete with Starbucks and other java vendors. And and so, of class, there'due south the chain's flagship burger, the Large Mac. Its ingredients fabricated for a snappy jingle: "Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun." (That bun is a iii-function bun, making the Big Mac a double-decker burger). The Big Mac is and so well known that the number of calories in one is often used as a unit of measure (as in, "(fatty nutrient 10) has as many calories as three Big Macs"). ^annotation A Big Mac with the default toppings has 540 calories in the United states of america and Canada. In Europe and Oceania, a Big Mac ranges from 490-500 calories. Attributable to the company's global scale, the price of a Big Mac is besides commonly used as a unit of comparison for purchasing power and living wages worldwide, referred to as the Big Mac Index.

The original San Bernardino restaurant has since been redesigned into a museum dedicated to the company. The oldest McDonald'south notwithstanding in operation is the fourth location in Downey, California, which sports an prototype of Speedee the Hamburger-Head Mascot and a sign proudly proclaiming that the chain has sold 500 meg hamburgers ^note It survived intact for then long because the original owner's franchise agreement was with the McDonald brothers, prior to Kroc's takeover and the addition of a mandatory modernization clause to the franchise agreement. By the 1970s, the company buildings began including dining rooms and bulldoze-through windows, coinciding with the addition of the at present-trademark Mansard roof. In 2008, a new "modern" store design was unveiled, dubbed "Forever Young" (or "Behemothic Countenance of Doom").

The quality and nutritional value of the food served is debatable - if nada else, it sets the floor that everyone else has to do meliorate than to be in the restaurant business - simply no 1 can deny that the ubiquity of this fast food eating house (over 30,000 in 119 countries) has a significant touch on on human culture.

Until the mid-2000s, McDonald's also owned Donatos Pizza and Boston Market (a "fast casual" chain specializing in rotisserie chicken), and was at one betoken the largest investor in Chipotle Mexican Grill, which enabled much of the latter concatenation's early growth.

The corporation operates a fully-furnished, constantly updated to the latest shop model but entirely fake restaurant in Southern California which is offered to film and Telly productions besides as used for nigh all of their own commercials (worldwide). Chances are when you come across a McDonalds on Goggle box, information technology'south that one.

Due to the company's broad scope, it has produced many works (most oftentimes advertisement) with tropes of their own.

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You deserve some tropes today!:

• Animated Adaptation: The Wacky Adventures of Ronald McDonald (example here)
• Animate Inanimate Object: These show up in commercials a lot, and not just nutrient. Ane commercial from the 70s had talking trash cans, while commercials from the 90s suggested everything in Ronald'southward house was alive, including furniture, utensils, and even his big, ruby-red clown shoes. (Which he got from the Molar Fairy for some reason.)
• Artifact Title: The Mc10:35, a popular hugger-mugger bill of fare detail, got its proper noun back when establishments stopped serving breakfast each day at 10:thirty AM, opening up a cursory window where 1 could purchase both breakfast and dejeuner using a leftover Egg McMuffin and a McDouble. The proper name became an artifact in 2015 when the Egg McMuffin was added to the all-day breakfast card, thus meaning it is possible to get a Mc10:35 anytime after ten:30. It stopped becoming this when the menu was discontinued due to the COVID-19 Pandemic.
• Slow, simply Practical:
  • As mentioned in the clarification, their entire concern model was built on this, making uniform burgers to increase the restaurants' efficiency.
  • Their most popular menu item for a long time has been the Filet-O-Fish sandwich, largely because observant Catholics in the United States couldn't, at the fourth dimension of the sandwich's introduction, eat meat on Fridays, and still can't during Lenten Fridays. It's piddling wonder that McDonald's advertises the daylights out of the Filet-O-Fish at locations near Catholic churches during Lent. The number i definition for the Filet-O-Fish on Urban Dictionary even refers to information technology equally "the Catholic Large Mac". ^note NSFW warning — the third definition, in true Urban Lexicon fashion, describes a made-upward sex act. It's also become popular among Muslims, considering the sandwich'southward ingredients just so happened to meet halal guidelines (whitefish is basically always halal; ^note Certain fish species like catfish are not halal under Shia Jaafari jurisprudence (which basically follows the Jewish rules on seafood permissibility with an arguable exemption for shrimp) and some Sunni jurisprudence, but the species used for the Filet-O-Fish aren't among them then nosotros won't go into that. beef and chicken are technically only halal if slaughtered correctly, ^note What defines "correctly" is a tremendous argument, one we won't go into hither although plenty of Muslims in the West ignore that).
• Burger Fool: Only of grade.
  • McDonald's is the Trope Codifier. In fact, Fast Food Nation accuses them of trying to make their jobs so uncomplicated that a new person could exist trained in 15 minutes, making anybody wholly expendable.
  • Needless to say, the company is non exactly a fan of the "McJob" slang for a badly paid nonunion fast nutrient job with poor working weather that a trained chimp could do. In the United kingdom of great britain and northern ireland (where the term is peculiarly popular) their recruiting department fifty-fifty ran an advertising campaign with the tagline "Not bad for a McJob" in an endeavor to neutralize the negative epitome associated with working at McDonald's has. It didn't work. When the Oxford English Lexicon added McJob to the dictionary, the company threatened to sue the dictionary for trademark infringement and also attempted to get-go a petition to get the definition inverse (it failed, partly because their own employees wouldn't sign it). ^note The chain also uses the phrase "McJobs" for a disabled employment entrada.
  • The suspicion is that companies depending on poorly paid McJobs would not welcome trained chimpanzees, every bit animals would take better legislation to protect their interests and welfare, and paying in peanuts would, in the long run, cost more than minimum wage.
• Captain Ersatz:
  • MaDonal in Northern Republic of iraq, as well as Matbax.
  • Ronald McDonald himself. In the Washington DC surface area Bozo the Clown made appearances at local McDonald'south bringing in massive crowds. When the show was canceled, the role player who played Bozo, Willard Scott, became the first Ronald McDonald, actualization in 3 local Goggle box commercials for the local McDonald'southward franchisee. Scott would later go on to greater fame every bit the atmospheric condition reporter for NBC'due south Today show.
• Catchphrase: "RAN RAN RUU!" for Ronald in Japan.
• Chuck Cunningham Syndrome:
  • The McDonaldland characters outside of Ronald haven't been seen in years. Even Ronald himself barely appears in new ads.
  • Mac Tonight in America, as a result of an injunction filed confronting McDonald's by the Bobby Darin estate ^caption Mac'south whole gimmick was singing McDonald's-themed lyrics to the song "Mack the Knife", Darin'due south comprehend of which being the about famous version (and the basis for Mac Tonight as a whole). Darin's son Dodd Mitchell Darin claimed the company was infringing on his male parent's trademark and sued McDonald's, obtaining an injunction preventing the song from beingness used in TV and radio ads, and Mac This night's concept became The Antiquity without it.. His last commercial advent altogether, in ads for Singapore and China, was in 2007.
• Covers Always Lie: The food never looks every bit adept in real life as it does in ads. Here's why.
• Crunch Tastic: Early on ads featuring Ronald McDonald chosen him "the earth's newest, silliest and hamburger-eatingest clown!".
• Defector from Decadence: Canada's start Ronald McDonald, Geoffrey Giuliano, became a vegetarian activist and submitted testimony against the visitor during the McLibel instance.
• The Dinnermobile: In 1991, McDonald's released a line of flip cars based on Tiny Toon Adventures in their Happy Meals. 2 of these toys included Buster Bunny driving a motorcar shaped like a carrot and Hamton J. Pig driving a car shaped like a submarine sandwich (with tomato plant-shaped wheels).
• Donut Mess with a Cop: This McCafe commercial consists in a horror movie parody with the Running Gag of every character constantly taking a sip of coffee all the time; the exception being the Sheriff, who is e'er seen eating a donut.
• Dub Proper noun Change: In Japan Ronald McDonald is called Donald McDonald, in deference to the lack of a clear "r" sound in Japanese. Information technology's quite interesting to note that the first English instructor in Nippon was an American named Ranald McDonald.
• Early Installment Weirdness:
  • Early locations were walk-up stands with no seating. The signature Mansard roofs didn't come up until the early 70s.
  • The very first McDonalds opened in 1940 every bit a barbecue restaurant, and sold hamburgers alongside tamales, chili, peanut butter and jelly sandwiches, and barbecued pork, beef, and chicken sandwiches, all of which were served on people's republic of china plates and with silverware. Yet the restaurant was not assisting then in 1948 it was retooled into a burgers-only restaurant, with murphy chips, java, pie, and sodas added to the carte du jour. Chips and milkshakes joined the menu a twelvemonth subsequently.
• Fight for the Last Seize with teeth: One a commercial had Ronald and Hamburglar compete in a video game over the last fry in their meal.
• Flawed Prototype:
  • The company introduced mozzarella sticks in November 2015, likely to compete with Arby'southward, the only other notable fast food concatenation on the market to sell mozzarella sticks. In January 2016, the visitor received customer complaints due to the cheese sticks supposedly missing mozzarella, the key ingredient. In not a long affair of time, the company was sued for allegations over the cheese sticks containing "fake" mozzarella. The item was quickly discontinued, thus being a limited time offer. The problem was that the restaurant didn't properly train the cooks how to prepare them — mozzarella sticks need to be fried, but for a shorter time and at a lower temperature than french fries. It wasn't that the mozzarella sticks didn't contain any cheese; it's that the cheese within of them boiled away into the oil because it was besides hot.
  • The Filet-O-Fish was test-marketed in 1963 alongside the Hula Burger, an invention of Ray Kroc that had a slice of pineapple instead of meat. Both were targeted towards Roman Catholics who didn't eat meat on Friday during Lent. The all-time-selling of the ii was, unsurprisingly, the Filet-O-Fish, which became a staple of McDonald's menu; the Hula Burger, which some claimed "tasted like styrofoam", was quietly discontinued and is now an obscure oddity.
  • In an attempt to compete with Burger King's onion rings, McDonald's introduced Onion Nuggets in the 1970s. They were pulled after poor sales in only iv test markets, just McDonald'due south would proceed to revisit the "nugget" concept in the 1980s with the much more popular Chicken McNuggets. Since and then they've flirted with selling onion rings, but only during express time offers.
  • For a couple of years, as part of introducing a more fine dining experience, they introduced self serve checkouts where yous tin build your own gourmet burger with mode of bun, number of Angus patties, toppings and sauce, how much, and served tableside (a trend yous may still find today.) These were eventually phased out by a more streamlined gourmet range available at drive through.
  • Several concepts take attempted to compete with Burger King'due south Whopper:
    • The McDLT (1984), which came in a box that had the hot burger patty on one side and the toppings on the other (the idea being that the toppings would stay cool and fresh while the burger itself was hot). A chicken variation was also bachelor. It was retired in 1990 due to concerns over its styrofoam packaging.
    • The McLean Deluxe (1991), a low-fatty burger which replaced most of the fatty with carrageenan just otherwise identical to the McDLT. Quietly dropped in 1996.
    • Their "adult" menu (1996) included the Arch Deluxe (a "premium" burger with higher-quality toppings), a grilled chicken sandwich, a fried chicken sandwich (replacing the McChicken) and a larger fish sandwich. This whole line was intentionally targeted at adults, with ads featuring children repulsed over the food. While this burger line was one of the biggest flops in fast food history, the Filet o' Fish permanently adopted the larger size; the grilled and fried chicken sandwiches were just renamed; and the McChicken came dorsum. Some of the "developed" bill of fare concepts were Re Tooled into the Large N' Tasty (2000-2011), which was too nearly identical to the McDLT, and the Angus line of burgers introduced in 2006 and phased out in 2013.
    • The phase-out of the Angus 3rd-Pounder burgers had less to do with lack of market appeal and more to practice with McDonald's need to streamline their product process; the new "Quarter Pounder Burgers" line that replaced the Angus burgers practice not crave an additional grill dedicated to them, since they're made with the same ane/4-pound (precooked) meat patties used in their regular and Double Quarter Pounders.
  • The McAfrika (beef, cheese, tomatoes and salad in a pitta-style sandwich) was a product that wasn't exactly bad, just a victim of bad timing and a bad name. It was sold in Norway exclusively, in award of the 2002 Winter Olympic games. Seeing as Southern Africa was undergoing a famine at the time where starvation was causing a bad expiry toll, a place promoting fast food sandwiches seemed incredibly poor judgement. They apologized, and tried to make apology with donation boxes in their restaurants, but they didn't learn their lesson; it returned for the 2008 Beijing Olympic Games, and got the aforementioned response.
  • They tried pitching the McSpaghetti in Italian republic, thinking they'd get for having i of their traditional foods served in some fast food place. America wasn't impressed either, every bit information technology took likewise long to prepare and wasn't all-too good, compared to "spaghetti with ketchup". (A version of it is fairly popular in the Philippines, however.)
  • The Filet of Fish has e'er been a hitting, but other than that, they've had no luck with seafood. Case in betoken, the McGratin Croquette, designed with Japanese markets in mind. Information technology was sort of a combination of chopped shrimp, mashed potatoes, and deep fried macaroni made into a patty and fried hamburger manner. Japanese consumers were clearly put off past information technology. Back in the West, 1993's McLobster met a similar fate due to the difficulty of promoting something every bit expensive equally lobster every bit a casual option (although it briefly re-emerged in Canada in the early '10s).
  • Mighty Wings, buffalo wings they pitched in 2014 with the Super Bowl in mind, could well take been a lesson for corporations about the danger of overstocking. While consumers didn't consider them bad equally far as craven wings went, they actually didn't stand out against other brands of buffalo wings, and certainly non worth the dollar a wing price tag that was slapped on them. Fifty-fifty afterwards lowering the toll to 60 cents a wing in lodge to liquidate the ten tons of wings the company had in stock, they never broke even.
  • The Chopped Beefsteak Sandwich (a steak sandwich with onions and tangy steak sauce) was another thought that failed because of the price. Most critics and consumers from the 70s remember it equally delicious. Affair is, the $1.29 price tag (at a time when the regular burgers were 40 cents) made it unaffordable to the average client, and it was discontinued.
  • A similar problem was the Roast Beefiness Sandwich, Introduced in 1968 to compete with Arby's. Though it sold well, the menu item required equipping every location with a meat-slicer, an expense that would forestall the sandwich from ever turning a profit. Executives discontinued the sandwich as soon equally they realized this, and never brought it back.
  • Another concept that never took off was McPizza, which was tried in only a few markets in the late 80s-early 90s, being discontinued due to a combination of high costs to gain the equipment to serve it properly, and the long preparation times, which was peculiarly troublesome for people ordering through the bulldoze-thru. It was, withal, more pop in Canada, existence introduced in 1992 and standing to be served every bit late as 1999. As of today, you lot can only get McPizza at the "Globe's Largest Entertainment McDonald's" in Orlando, Florida.
  • Salad Shakers were introduced in 2000 as a fun new fashion to eat salad (out of a plastic cup with a articulate dome chapeau), Salad Shakers needed to exist shaken up afterwards adding in the dressing in order to distribute it. Though the concept worked (plenty of people practice the same affair with plastic containers every 24-hour interval for lunch), they were replaced by Premium Salads (served in regular bowls) in 2003.
  • Despite CEO Ray Kroc insisting that McDonald's never sell hot dogs (he viewed them equally unhygienic), some McDonald's stores nevertheless have sold hot dogs in the by. One summer during the 2000s, for example, they briefly sold half-smokes every bit part of a summer-themed line of foods; they were dropped non long afterward. Midwest restaurants do sell Johnsonville bratwurst equally a seasonal item.
  • They accept also tried concept restaurants to varying degrees of success. Amongst these were:
    • McDonald'south Express (pocket-size locations with limited menus, ofttimes found in convenience stores, airports, malls, and Walmart stores). A few are all the same around, mainly Canadian Walmart ones.
    • A few "Mini Mac" locations with bulldoze-thru and walk-upward windows alike to Rally's/Checkers ^note Arlington, Texas; Bay City, and Redford Township, Michigan; Toledo, Ohio; W Los Angeles, California; and Boston, Massachusetts. The location in the food courtroom of Lakeview Foursquare Mall in Battle Creek was also originally branded "Mini Mac", only later upgraded to a normal food courtroom McDonald's before closing Surprisingly for such a failed concept, iii (West Los Angeles, California, Bay City, Michigan, and Pueblo, Colorado) are notwithstanding open.
    • They tried drive-thru-but locations again in The '90s with the "McDonald's Classic" concept, which was like to "Mini Mac" but built in a more retraux way that vaguely resembled the walkup stands of one-time. Every bit with "Mini Mac", a scattering are withal open up.
    • McDiner, which was obviously a diner-style restaurant. These existed in Indiana and Kentucky from 2001 to 2004, when they were converted to standard McDonald'due south restaurants.
    • Yet another limited-bill of fare version called McSnack operated for a few years. One was in Crossroads Mall in St. Cloud, Minnesota; 1 in Janesville Mall in Janesville, Wisconsin; and one in La Jolla, California. Notably, the St. Cloud store didn't fifty-fifty sell burgers, just nuggets, desserts, and breakfast items.
    • McDonald'southward designed the "McStop", a combination gas station, restaurant, hotel, and strip mall in Lakeville, Minnesota in 1986. While the unabridged circuitous is yet operational, the McStop branding has been removed. Coincidentally, the cabin on the complex was itself a Flawed Prototype: information technology was a "no-frills" concept tested by Days Inn and chosen "Daystop". (The motel has since changed to a Cabin 6.)
• Follow the Leader:
  • If McDonald'due south has done information technology (fish sandwich, chicken nuggets, play places, Happy Meals, salads, Angus burgers, loftier-end coffees), chances are that many fast food chains have copied. Even if they weren't the first to develop something (for instance, Burger Chef was really the first chain to have kids' meals), their version is usually the case that every other concatenation follows.
  • Going the other way, the Large Mac is a clone of Big Boy'south "Big Boy" burger (ii patties, actress bun in the heart, secret sauce).
  • McCafe was started to cash in on the success of Starbucks.
  • Burger King actually lampshaded this in i advertisement.
  • The new Happy Repast mascots' giddy, cluttered nature is meant to cash in on the success of the Minions from Despicable Me.
• Food Porn: McDonald's certainly pushes it difficult in the commercials. Fun fact: When you lot see the burgers on Boob tube, the pickles stick out the side so the viewer tin can see them. If you're actually working at McDonalds, the pickle goes in the heart of the burger so that it can get bitten into from any direction. In much the aforementioned vein, sandwiches prepared to be filmed in a commercial have their sauce carefully pipetted in so information technology tin be seen in the final footage.
• Freshman Fears: Ane commercial from the 1980s called "First Day," has a boy encounter all kinds of problems on his first day of loftier school, including being the shortest person in gym, running afoul of the hall monitors, and attending the incorrect class. The accompanying vocal likewise discusses this trope in the lyrics.
• Frivolous Lawsuit:
  • They're rather infamous for this, ofttimes taking other businesses to court for "trademark infringement", typically for including the prefix "Mc" or "Mac" in their names. They once sued a Scottish café owner chosen McDonald, fifty-fifty though the place had been in business concern for over a century.
  • In that location's besides the infamous McLibel trial when the corporation went later two activists distributing pamphlets denouncing what they considered its destructive and harmful business practices. In doing and so, the activists chose to fight in court and McDonalds found itself in publicly humiliated in the courtroom attempting to defend claims that were manifestly ridiculous when put under cross-examination on the stand. This included their marketing claim that everything they sold was nutritious; the opposing lawyer backed them into a corner forcing to merits that includes the soft drinks, because they have water. Eventually, the court fight was a draw: the estimate alleged that McDonalds credibly refuted some of the claims of the activists, only others held up. Still the entire debacle was definitely a Pyrrhic Victory for the company due to the Streisand Effect.
  • On the other side, the ofttimes-repeated Stella Liebeck example was against McDonalds. You know, the one where the woman spilled hot coffee over herself while driving, sued, and won millions of dollars? The whole story, though, is a lot more nuanced: the coffee McDonalds served was at 180-190°F (82.two-87.eight°C); Liebeck's attorneys argued is way too high and made the coffee defective because it was just as well plain hot to serve, or considering it was too hot to serve without a prominent warning about the dangers, or both. ^note Liebeck's suit was in strict product liability, one of the main elements of which is that the product has to be defective in order for the plaintiff to win. You can allege that a product was lacking in one of iii ways: a manufacturing defect (i.e. information technology wasn't made according to the manufacturer'due south specifications), a design defect (the product, every bit designed, was too unsafe to exist marketed), and failure to warn (the product, while admittedly not too dangerous to be marketed, needed an adequate warning label to make sure that people didn't misuse it and cause injury to themselves). Since the temperature of the coffee was specified past McDonald'southward corporate policy, they couldn't claim a manufacturing defect, so they said either the coffee was just plainly also hot to be safe (design defect) or that the warnings weren't prominent enough (failure to warn). Also, Liebeck wasn't fifty-fifty driving the car (information technology was her grandson'due south Ford Probe, who had pulled over to let her add cream and sugar) and had the cup betwixt her thighs because the car had no cupholders, ^note A fact that may have factored into the increasing placement of cupholders in cars around that time; no doubtfulness some lawyers serving the Big Three realized that had things gone a trivial differently, McDonald's could accept pointed the finger at Ford for forcing Liebeck to agree the cup between her thighs instead of giving her a cupholder. Given the increasing charge per unit at which people were eating and drinking in cars in the 90s, putting cupholders made sense for automakers non only as a creature-condolement selling bespeak but as a shield from liability from drivers and passengers injured past their drinks and motorcar accident victims claiming that the accident might have been avoided if the driver had had their hands on the wheel instead of on their cup. she was wearing cotton sweatpants which captivated the hot liquid and kept information technology next to her skin, which caused her to stop up with 3rd-degree burns—some of which were in some very sensitive areas (think: if you spill hot coffee from a cup held betwixt your thighs in a cramped motorcar, where would it become?)—and needed over a week in the hospital (during which fourth dimension she lost about xx% of her weight) and two years of farther medical treatment, and they initially tried to settle for $twenty,000 to encompass medical expenses (the company initially responded with simply $800). The trial itself saw the jury award Liebeck $200,000 in compensation and $2.7 1000000 in castigating damages, simply the estimate cutting this downwardly to $640,000 and they afterwards settled out of court.
• Gone Horribly Incorrect:
  • Or right to some, depending on what happens and which side you're on. Some of their advertizement and promotions have ended upwardly backfiring in their confront over the years. Quite possibly the most (in)famous one was their promotion for the Summer Olympics in Los Angeles in 1984. The restaurant ran an "If the U.South. wins, you win!" promotion where customers were given a scratch bill of fare with an Olympic event on information technology; if the U.Southward. won a medal in that issue, the customer would go a gratuitous Big Mac (for gold), fries (for silverish) or drink (for bronze). To brand sure they wouldn't go bankrupt, they mostly offered it for events Russia usually swept up in... notwithstanding, they did all this before Russia announced they were boycotting the Olympics that year ^notation In retaliation for the United States' cold-shoulder of the 1980 Moscow Olympics in protest of the Soviet invasion of Transitional islamic state of afghanistan. Without the Soviet Union and their allies (the U.S.'s biggest rivals), this led to the American squad winning a lot more medals than they would accept otherwise, including more than twice equally many gold medals every bit they did in 1976 (83 in 1984 compared to 34 competing against Russia in 1976), and McDonald's had to give away a lot of valuable Big Macs for free. Famously parodied in the The Simpsons episode "Lisa's First Word", where the same affair happens to Krusty Burger.
  • In Hong Kong, a Snoopy promotion in 1998 proved to be much popular than expected, with lines snaking around blocks because people wanted to own a complete prepare of Snoopy wearing traditional apparel from around the world, with many purchasing Happy Meals and immediately throwing away the perfectly edible food. This bottlenecked business and so desperately that stores began designating registers for use past customers who actually wanted to eat.
  • The famous annual Monopoly promotional giveaway event was successfully rigged by Jerome P. Jacobson and Jerry Colombo for 6 years betwixt 1995 and 2000; the fraud was finally uncovered in 2001, with that year's edition of the game existence halted. The story was chronicled in the 2020 HBO documentary McMillion$.
  • The notorious Hello Kitty promotion in Singapore in 2000 was another case of a promotion being a little too popular. Trying to greenbacks in on the Japanese craze, they started giving abroad the toys with Actress Value meals, only to find hundreds of people lining upwardly for them before the stores opened. Traffic jams formed leading to the restaurants. Well-nigh threw the food away simply to get the toys, and there was even a riot at one Boon Keng outfit with vii customers injured. While McDonalds' and Sanrio profited excessively from the promotion (two.8 million toys were sold during the promotion), McDonald'south had to repent to the public, make special reparations, and hire security guards until the promotion ended. The same thing previously happened several times in the US in the late 1990s when the Happy Meals gave abroad Beanie Babies, thus leading to massive lines, people throwing away food just to become the toys, and rioting.
  • History repeated when they tried to capitalize on the sudden spike in demand for their long-discontinued Szechuan McNugget sauce, thanks to it getting a Colbert Bump from the show Rick and Morty. Once more, they vastly underestimated only how much need at that place would be; hundreds of fans (many of the Loony persuasion) lined upwardly for what turned out to be an allocation of but 20 packs per eatery, and virtually places didn't even receive that. Once again, Mickey D's had to repent, and promised to reintroduce the sauce again on a bigger scale.
• Grandfather Clause: When Ray Kroc took over, a "mandatory updating" clause was added to the franchise agreement so that the restaurants would always be upgraded to the latest model. Those who signed their franchise agreements with the McDonald brothers were exempt from this clause, then they kept their 1950s "Golden Arches" pattern; a few remain continuing to this day, including the oldest however-operating McDonald's in Downey, California (est. 1953). A few nonstandard locations were also grandfathered, such as the 18th century Denton House in New Hyde Park, NY that was converted into a McDonald's in the 1980s (making it a McMansion), and the 19th century Frontier House in Lewiston, NY which housed a McDonald's from 1977 to 2004.
• Hypocrite: McDonald's was seen as this when back in 2013 nearing Christmas they advised their employees to avoid eating junk food and lectured them nigh the consequences of eating foods high in fats mainly because information technology tin can make them unproductive and hurt the company's image.
• Iconic Logo: The Golden Arches were initially thought upward by Richard McDonald in 1952 to exist role of a new edifice design for the San Bernardino eatery featuring arches on each side. His idea was refined past architect Stanley Clark Metson into the first standardized McDonald's building design, featuring a yellow-trimmed slanted roof and two yellow parabolic arches on each side. This inspired the showtime version of the Golden Arches logo in 1962, which had two overlapping arches and a diagonal line crossing them to emulate the look of a McDonald's as seen from the side. The current Golden Arches design debuted in 1968, a yr earlier Metson'southward design was replaced by the "mansard roof" one.
• Insistent Terminology: The infamous 1985 introductory commercial for the McDLT has a young Jason Alexander using the phrase "lettuce and love apple hamburger" 3 times over the course of sixty seconds, as though it was a split special category of hamburger and was a phrase that everybody used.
• It Will Never Catch On:
  • Co-ordinate to the BBC documentary The Men Who Made Us Fatty Ray Kroc idea super-sized meals would neglect because no i at the time ate such large portions of food, especially for tiffin (he figured either no ane buy them or they would skip the next meal due to existence full). Incidentally, the idea came from the guy who created different-sized popcorn portions for movie theaters.
  • When Richard McDonald first came upward with the thought for the Golden Arches, he and his brother Maurice had to interview at to the lowest degree four architects earlier they could discover one willing to use them in a building design. The start i objected to the arches, the 2d one wanted to change them and the tertiary one told the brothers that if they were to tell him what to do, they may as well practise it themselves.
• Japanese Ranguage: McDonald'southward was forced to change Ronald McDonald's proper name to Donald McDonald in Japan for the reason that native Japanese speakers would detect "Ronald" almost impossible to pronounce.
• Kids' Meal Toy: The iconic Happy Meals characteristic toys based on licensed properties, too every bit the Original Generation McDonaldland characters.
• Terminal of His Kind: Ronald McDonald is probably the final genuinely positive case of a clown left in the popular consciousness, only he's bailiwick to a lot of Memetic Mutation thanks to being the spokesman for a controversial company, and, well, just considering he's a clown.
• Permit's Meet the Meat: Played direct in many ads. Subverted past the singing fish, who isn't very happy well-nigh being made into a sandwich and the balance of his remains mounted on a wall.
• Limited Wardrobe: Ronald McDonald and the rest of the McDonaldland characters almost always wear the same outfits.
• Lint Value: This Dollar Menu commercial.
• Live-Action Adaptation: There was McDonald's Family Theater in the ninety's with Ronald only serving as the host who appears before and after the principal story. Fast forrard to the mid-2000's with McKids Adventures where Ronald is the host once again and has little screen-time to make way for the titular McKids gang.
• Magical Clown: Ronald McDonald is called "The world famous magical clown". In one commercial, he uses his magic to plow the cloud above a sad girl'due south head into a ball of sunlight.
• Ms. Fanservice: Japan also has a female person mascot, who has brilliant reddish hair and wears basically a dress version of Ronald'due south outfit. Head-Tiltingly Kinky to some...
• Not-Ironic Clown: The lovable Ronald McDonald.
• Open Undercover: Similar many other fast food bondage, McDonald's has many hole-and-corner carte du jour items. Most merely consist of mixing existing items, such equally the Mc10:35 (an Egg McMuffin combined with a McDouble), the "McGangbang" (a McDouble and a McChicken), etc. Others consist of putting other items on an existing sandwich, such as the "Poor Homo's Large Mac", which is just a McDouble with the ketchup and mustard replaced with Big Mac sauce and lettuce added, thus creating a sandwich with all the ingredients of a Big Mac (salvage for the 3-layer sesame seed bun) for less than the toll of an actual one.
• Out of Focus: All of the mascots save for Ronald McDonald. Grimace appeared in a commercial for the Monsters vs. Aliens toy promotion in 2009 and the Hamburglar was revived for an advertizing campaign in 2015, though.
  • Ronald himself became out of focus afterward the rising of Minion-esque Happy Meals.
• Overcomplicated Menu Guild: The Drive Thru Rap from YouTube (made even worse when rapped at full speed):

  I need a double cheeseburger and hold the lettuce don't be frontin son no seeds on the bun we be up in this dive thru order for ii gotta peckish for a number nine similar my shoe demand some chicken up in here in this dizzle for rizzle my nizzle extra salt on the frizzle Dr.Pepper my brother another for your mother double double super size and don't forget the..... FRIES.

  • The 1988-89 "menu song" advertisement campaign, which featured a customer rattling off every item of the then-current McDonald's menu to the tune of "Life is a Rock (merely the Radio Rolled Me)". A slightly different version was used in Canada, equally well equally a French version in Quebec.
• Product Placement: Sort of - they sponsor many major sports events, such as The World Cup and the Olympic Games.
• Refuge in Audacity: A rumor popped upwardly in the late 1970'southward that McDonald's used footing-up earthworms in their hamburgers, a hoax which Ray Kroc deflated just by pointing out that nightcrawlers cost 4 times as much per pound compared to footing beefiness.
• Repetitive Name: In Japan, Ronald McDonald is known as Donald McDonald; the reasons for this are discussed in Dub Name Modify above.
• Retraux: Many restaurants in the 1980s and 1990s were built in a imitation-fifties mode. Some of them were even congenital to have only drive-thru and walk-up service, like the primeval ones. The McDonald'southward well-nigh Charing Cross Station in London in one case had a cute Art Deco interior, just is at present a bland modern blueprint.
• Repurposed Pop Vocal:
  • The '60s Lovin' Spoonful hit "Do You Believe in Magic?" was used in a few commercials featuring Ronald.
  • Donna Summer's "She Works Hard For the Money" was remade into "She gets more than for her money, 'Cause McDonald'south treats her right."
  • Mac This night was created equally office of a campaign advertising McDonald'south staying open at later hours in the 1980s. His signature song of the same name was a rewrite of the popular standard "Mack the Knife" — specifically, the version sung by Bobby Darin (who Mac'due south image was loosely based on). Unfortunately, this came back to seize with teeth the company (see Chuck Cunningham Syndrome above).
  • (Buh-duh bah-bah-bah!) "I'thousand Lovin' It" (the current slogan) was originally a Justin Timberlake song.
  • Reunion'due south "Life Is a Rock (but the Radio Rolled Me)" was used as the ground for the "card song".
  • Some other jingle, "Glad You Came", comes from the eponymous song by The Wanted.
• Rhyming Names: The concatenation's primary mascot is named Ronald McDonald.
• Scientific discipline Magician: Ronald is a Magical Clown and a Gadgeteer Genius, creating a number of inventions such as fourth dimension machines in some of his commercials.
• Things That Become "Bump" in the Nighttime: "I Similar to Scare Myself" - one of multiple songs that were packed with Happy Meals in the eighties - involves this.
• Likewise Smart for Strangers: The second commercial seemed to be trying for this, but instead, it but comes off equally incredibly creepy.

  Male child: My mother told me never to talk to strangers.

  Ronald: Well your mother's right as e'er, but, I'thousand Ronald McDonald! Here, requite me a McDonald's milk shake!

• United nations-person: The company'southward official history gives more credit to the McDonald brothers than it did prior to Ray Kroc'south death, but still glosses over things similar the fact they had already begun franchising before Kroc entered the moving-picture show.
• We Don't Suck Anymore: They seem to be doing this in 2015, though a lot of it is really more "We never actually sucked, information technology's simply you believed a lot of crap and lies about us. Here's why they're non true."
• Writers Cannot Do Math: When the UK McDonalds introduced a "Pound Saver" menu (8 items for £one each), they promoted it as "40,312 combinations". This was presumably supposed to be the number of means of ordering from the Pound Saver carte a repast consisting of 2-viii items in one case each, simply for some unfathomable reason they worked information technology out every bit 8!-viii. The correct calculation is ii⁸-nine, the total of all combinations minus i for the "combination" consisting of no items and viii for those consisting of only one — a much less impressive 247. ^note The twoscore,312 effigy would be right if the social club of the items in each combo mattered — that is, if 7 fries and one Big Mac was a different combination than vi fries, i Big Mac, and one additional chips.

Popular civilization references to McDonald's:

    open/shut all folders

    Advertising

• The 1993 Rocky and Bullwinkle Taco Bell commercials featured a jab at McDonald's by having Boris Badenov running a burger eatery called MicBoris and Rocky and Bullwinkle disappointment his schemes by ordering tacos from Taco Bell while claiming that "burgers are boring".

    Anime and Manga

• Azumanga Daioh briefly mentions McDonald'south just afterward Osaka is introduced, where she confirms to her classmates that people in the Kansai region phone call it "Makudo" rather than "Makku"; depending on the localization, this may announced as "Mickey D's" or just "McD'southward". The same manga also features a copycat location in the form of Magnetron Burger, which isn't seen in the anime adaptation but is still alluded to.

    Comics

• In a story arc of The Fabulous Furry Freak Brothers, Fat Freddy finds himself in Scotland. Feeling hungry, he walks into an institution with the name MacDonald'southward over the door to find, to his disgust, it doesn't serve burgers— merely whiskey, beer and stale potato chips.
• Estimate Dredd had the infamous "Hamburger War" in the "Cursed Earth" story arc. Published during the late The '70s, it involved Dredd stumbling across a literal fast food war between the Burger Male monarch Creeps from Burgerville and the McDonald's Marauders from McDonald Urban center. Surprising no 1, the owners of these trademarked characters did not take kindly to their inclusion in this tale. ^notation But according to the PR section of back then, attorneys from McDonald'south never actually approached the team backside the comic book, just they got spooked anyhow over an possible escalating state of affairs. The publisher IPC decided to settle the copyright issue out of court and retract the storyline from later reprinted editions of "The Cursed Earth" before things got out of control. However, the year 2014 brought a change to UK copyright law allowing these comics to be printed again.

    Documentary

• Super Size Me is a documentary where manager Morgan Spurlock spends thirty days eating exclusively at McDonalds to demonstrate the furnishings of fast nutrient on American diet, interspersed with segments from fans and critics of the visitor.
• Featured heavily in The Men Who Made Us Fat .
• McMillion$ is an HBO series discussing the infamous Monopoly promotional outcome scam from 1995-2000, in which a disgruntled employee deliberately rigged the event in his circle of friends' favor for half a decade.

    Fan Works

• The story Garfield in: "Along Came a Splut" has Ronald briefly cameo, now a nihilistic Death Seeker after falling on difficult times (he can't even beget to buy one of his own happy meals). He happily ends his hollow beingness of product placement by letting Garfield run him over in the Delorean.

    Film

• In Pulp Fiction, Jules and Vincent talk over what a Quarter Pounder with cheese is called in France. It's evidently chosen a "Royale with Cheese" and a Big Mac is called "Le Big Mac". ^note In real life, Majestic Deluxe and just plain Big Mac respectively.
  • This gets referenced in From Paris with Dearest, where a Royale with Cheese is the Trademark Favorite Nutrient of John Travolta'south grapheme.
• In Coming to America, Akeem finds work at a fast food restaurant called McDowell's. Since McDonald'south actually exists in the film'due south universe, the similarity is heavily lampshaded. Ironically, the McDowell'south building was a dressed-upward Wendy'south.
• In Dark Shadows, Barnabas awakes in 1972 after having been buried for 196 years, and the commencement thing he sees is a golden arches sign. He thinks the "M" stands for "Mephistopheles".
• In the movie Richie Rich, the championship character has his own operating McDonald'southward in his family unit's gigantic mansion.
• The 1988 film Mac and Me is an ET-like picture that features lots of Product Placement for McDonald'due south. In fact, ane big scene takes place in 1 during a birthday political party! Guest starring Ronald McDonald As Himself.
• One of the kids in SpaceCamp talks almost building a McDonald'south on the moon in case an astronaut gets a "Big Mac Assail". Same kid later mentions a guy he knew who could hold his jiff for a long time past thinking near eating french chips.
• Mooby's of The View Askewniverse is an obvious parody. Clerks II is gear up almost entirely inside i.
• An odd reference in Scotland, PA, a Black Comedy Setting Update of Macbeth in a rural fast-food restaurant in the 70s. Subsequently Joe and Pat murder Duncan and take over his restaurant, they rename information technology after themselves: McBeth's. They even use a giant letter M as their logo.
• The alive activity flick version of The Flintstones has RockDonald'south, where "dozens and dozens" have been served. Some McDonald's stores were even redone to RockDonald'ses to help promote the motion-picture show., and RockDonald's featured heavily in TV ads for both McDonald's and the film itself.
• Sleeper - in 2173, Woody Allen's fugitive character (formerly a health food store owner) has been assimilated into lodge. He leaves a Mc Donalds with the sign reading "Over 795,000,000,000,000,000,000,000,000,000,000,000,000,000 Served".
• Fourth dimension After Time - fourth dimension traveler H.G. Wells looks for food at a Mc Donalds in electric current-day San Francisco - unfamiliar with modern food, he parrots the order of the guy in front of him until. to his relief, he sees tea on the card and finds out fries are 'pommes frites'. Subsequently, on a date, he comments the food is much better than 'that Scottish place'.
• Adieu Bye Love, a mid-90s one-act near divorcee fatherhood, starring Paul Reiser, Randy Quiad and Rob Reiner, and underwritten by the Aureate Arches. Equally per Mac and Me above, Product Placement abounds, but without the Narm that makes M&M So Bad, It's Good, this film is completely unmemorable.
• The Fifth Element features two constabulary officers getting their luncheon at McDonald's in the mid-23rd Century. At to the lowest degree until Korben accidentally spills it over them in a sideswipe and they end up crashing into ane of MickyD's garbage trucks.
• The Founder is a 2016 picture starring Michael Keaton and Nick Offerman, amid others, which dramatises the story of how Ray Kroc discovered McDonald'southward and took it over. Yes, the title is ironic. ^annotation Because Kroc wasn't the founder.

    Literature

• The Hitchhiker's Guide to the Galaxy: When Arthur has to come to terms with the devastation of Globe, he realizes that it'due south merely also big for him to comprehend. Then he tries to think well-nigh the destruction of England, and so McDonalds, and finally settles for being lamentable about never getting a Large Mac again.
  • In Generally Harmless, it is discovered that an conflicting race has been observing humanity for years, and building up a huge habit to McDonalds on the way.
• Good Omens features references to Burger Lord and their mascot, McLordy the Clown. As well as what happened when Burger Lord agents tried to visit French republic.
• 1632: Grantville's McDonalds is taken over by the Commission of Correspondence, who apply it equally a headquarters for their quest to spread American-mode political values beyond Europe. As the Committees spread beyond Europe, they have the "Freedom Arches" with them.

    Live-Action Tv set

• In an episode of Red Dwarf, where the crew answer a distress call turning out to emanate from a long-dead female coiffure, Rimmer looks down at the skeletal remains and wails that they've got every bit much meat on them every bit a Chicken McNugget. The "Mc", though visible from Chris Barrie's lip movements is notably muted, due to fears of legal activity. Information technology was reinstated for the Remastered version in 1998.
• "WacArnold's" on a skit from Chappelle'south Show.
• McDoggles from Pizza.
• An episode of All in the Family had Archie talk almost franchising the bar he recently acquired. He compares information technology to McDonalds, proverb he'll have "The Aureate Archies" and a sign that says "Over 2 1000000 boopabloops served". (This was A Very Special Episode where Archie was hopped upwardly on pills.)
• Married... with Children:
  • "Iii Job, No Income Family unit" has Al (and subsequently Peg) working at a spoof called "Burger Trek" to make more coin.
  • Some other episode has Al trying to file a constabulary study with an blah operator, and when he tries to go over his head to contact the mayor (who he doesn't even who they are), he is given the proper name "McCheese".

    Music

• American singer-songwriter Dean Friedman released the song "McDonald's Girl" in 1981, which was banned from airplay on The BBC for mentioning a commercial brand name; Friedman claims this led to him being dropped by his record label. Barenaked Ladies ofttimes covered the vocal in live shows early in their career, and a alive recording became a local radio hit in their hometown of Toronto in belatedly 1991 and early 1992. Another cover version past vocal group The Blenders was a hit in Kingdom of norway in 1998. In 2011, McDonald'south licensed The Blenders' version for an advertising.
• Mark Knopfler's song "Boom, Like That", is all most Ray Kroc's turning McDonald's into a franchise, and his less than overnice techniques. (After he bought them out, the original McDonald brothers started a new eatery. Kroc put a McDonald's across the street and ran them out of business concern.)

  The competition, send them due south; they're gonna drown, put a hose in their mouth.

• In ane of his songs, Dr. Steel sings that he has a "Ronald McRaygun".
• Mitch Benn, in a song for The Now Show, suggests 1 possible reason for a fall in McDonald's share cost.
• In John Conlee'due south "Mutual Human", the title character offers to have his date to McDonald's since he'due south not a fancy guy.
• Wesley Willis' "Stone & Roll McDonald'southward"
• "I'm no supermodel/I still eat at McDonald'due south, infant/But that's just me."
• Massacration did a song called "Grand Pedido" for a McDonald's ad.
• Electric 6 have "Downwardly at McDonaldz" / "Downwards at Downwards at McDonnelzzz" equally the vocal has been seen listed both ways. Either fashion the song is clearly about McDonalds
• "Weird Al" Yankovic mentions he could take a girl out for a "Mickey D's" in his parody of "Whatever You Like" by T.I..

    Newspaper Comics

• McArnolds is the Funky Winkerbean equivalent.
• In one Calvin and Hobbes strip, Calvin is bored from the length of time it's taking for the dress-down to cook burgers to heat up. His dad gives him a long inspirational oral communication about the importance of waiting and slowing down. Calvin merely asks if he should merely go to McDonalds.
• In the early 2000s The Boondocks Huey and Caesar spent many panels mocking the McDonalds hip hop marketing campaign.
• An early Bloom County strip has Milo and Limekiller less than impressed with the insistent theme-naming of McDonald's fare:

  McDonald's counterman: Hi folks! Welcome to the home of Ronald McDonald and Mayor McCheese! Then what kind of McMunchies would you similar? How virtually an Egg McMuffin? Or an all-beef McFeast? Or perchance our newest treat...Craven McNuggets! McYummy!

  Milo: [turning to leave] Let'south go a McPizza.

  Limekiller: McFine with me.

    Tabletop Games

• One of the main factions in Unknown Armies is the Mak Attax, a magical conduce largely composed of McDonalds employees. The sourcebook describing them is titled "Break Today" after the advert jingle. For legal reasons, the name of the company is never mentioned in any Unknown Armies volume; where necessary, it is referred to as 'the Scotsman'.

    Spider web Original

• The Onion
  • McDonald's Drops 'Hammurderer' Grapheme From Advert.

    "Stabble stabble stabble!"

  • Non Quite Perfect McDonald'due south Opens.
• The Adventures of Dr. McNinja begins with the "McBonald's" fast nutrient restaurant chain.
  • Originally, it really was the actual McDonald's, with Ronald himself as the villain of the first arc. It and every subsequent reference and reappearance of the clown and eatery were quietly replaced with Donald McBonald to prevent any possible legal issues when printing books.
• Brad Jones has tried two McDonald's Open Hole-and-corner carte du jour items on his Brad Tries... segment; the Mc10:35, a combo of the McDouble and the Egg McMuffin (which he found kind of bland), and the McGangBang, a combo of the McDouble and the McChicken (which he plant pretty skillful, and kicked himself for not trying it sooner). He's since done a video on the McRib (which he already loves, and by and large did because it was commonly requested and to compare it to the Burger King BBQ Rib Sandwich), and made upwardly his own secret menu item in another video: The McRibMac (replacing the beef patties in a Big Mac with a split in half McRib).
  • A different segment of his, eighty's Dan, discussed the McDLT. Turns out it's a bad thought to eat a burger that's been in a time capsule for twenty years.
• A Running Gag in Joe Loves Crappy Movies is replacing actors in bad movies with The Grimace to make them ameliorate. He also tends to become stabbed a lot.
• Early strips of Kevin & Kell had Lindesfarne work at a lawyer friendly version of McDonalds, McRoughage, a fast nutrient bring together catering to the herbivore members of society. Rudy tried to extort money (and a year'due south worth of customers for him to eat) from them by cybersquatting on every possible web address McRoughage could use to forcefulness their hand. They responded by changing their proper name to McFiber instead.
• The McRoll. A Stupid Statement Dance Mix of the Japanese Ronald commercials set to Flandre Cherry-red'due south popular theme U.North. Owen Was Her? . For some reason, it has go more popular than the original song. In fact, there are quite a lot of variations of the McRoll that involve songs other than Flan's theme.
• Joel Maxwell starts working at one in this strip. He sucks upwardly so well he gets transferred to Moscow.
• During the second part of the Lovers' Arc in Vaguely Recalling JoJo, Jotaro Kujo is ordered by Steely Dan to ask for a smile from the cashier at a McDonald's.
• The Creepypasta Don't Get to the Old McDonald's attempts to explain their remodeling in the early on 2000s to become more adult-oriented, and describes the existence of an Onetime McDonald's that miraculously survives in the middle of nowhere. The sometime branding was cursed, as all of its stores experienced a supernatural phenomenon 1 fashion or another. The surviving site that the protagonist visits has long been abandoned later on an unexplained catastrophe struck it, killing off all of its employees and patrons in vicious ways. The culprit is none other than Ronald McDonald himself, or rather, a demon who bears his likeness.

    Western Blitheness

• The Simpsons: Lots with respect to Krusty Burger, the premier fast-nutrient chain in Springfield. It all starts with the restaurant's proprietor-founder, Krusty the Klown.
  • Episodes featuring specific references to McDonald's — both at Krusty Burger and elsewhere:
    • "Lisa's First Word": The 1993 episode features the Simpson family flashing back to 1983-1984. With popular civilization references abounding (including one for rival chain Wendy'southward), the major 1 relating to McDonald'due south is a spoof of the chain's "scratch-and-win" promotion for the 1984 Olympics, where customers could win a Large Mac, french chips, a soft drink, or even a cash prize of upwards to $ten,000 if Team USA won a medal in the company's listed consequence. Krusty Burger customers could too win nutrient prizes or cash, simply (like McDonald's in Real Life), the promotion was created and the tickets printed earlier the Soviet Union appear it was backing out of the Summer Games. Many of the tickets were printed to reflect events in which the USSR or another Eastern Bloc state was favored to win; with their withdrawal, the United States won many of those events, causing Krusty Burger to lose millions of dollars because they awarded more food than they had budgeted for.
    • "22 Brusk Films Virtually Springfield": Chief Wiggum and Springfield's "finest" are discussing the merits of Krusty Burger vs. McDonald'south, much like the "Royale with Cheese" scene in Pulp Fiction. The other Springfield officers accept never heard of McDonald'due south, though it's stated to take over ii,000 locations in the land.
    • "Missionary: Impossible": Mr. Burns yells at Bart — thinking him to be Homer — for "taking the Hamburglar's birthday off every bit a holiday" in one scene. (Bart had taken Homer's place at the constitute when his father went on a concluding-minute mission trip ... to avoid persecution by angry PBS celebrities for making a hasty pledge to become their fundraising campaign off his TV, thinking they wouldn't be able to track him down and actually make him pay it.)
    • "I'm Spelling as Fast as I Tin": Krusty Burger has a national "Ribwich Tour" to sense of taste-examination the Ribwich sandwich (a pork ribette sandwich like to the McRib) in different markets. The "Ribwich Tour" drew its inspiration from the same campaign put on past McDonald's, and when Krusty Burger pulled the Ribwich from its menu, it caused the same kind of uproar.
    • "Kiss Kiss Bang Bangalore": When Bart points out their "thermostat" is but a drawing on a wall, Homer pretends to call the repairman on a similarly-drawn telephone, and brings out a cardboard cutout of Mac Tonight to act as the "repairman".
    • "The Mook, the Chef, the Wife and Her Homer": Information technology is revealed that Krusty pays local mob boss Fatty Tony to keep rival restaurants, including McDonald's, out of Springfield.
• In Beavis and Butt-Head, the boys work at Burger World. The establishment's logo is an upside down version of the Aureate Arches, a common style to parody the franchise. The restaurant itself is a parody of Whataburger, a regional chain with locations in Mike Estimate'due south native Texas.
• "Weenie Burgers" in Tiny Toon Adventures and countless anime productions.
• "McWuncler's" in The Boondocks.
• In the German version of the Drawn Together episode "Toot Goes Bollywood", Captain Hero convinces Toot to come back to the house by offering her a coupon to McDonald's. In the original version, information technology was Quizno'due south that was references.
• "MacMeaties" from Invader Zim.
• Hercules has the "Over X corporeality of people served" sign placed over the archway of the River Styx. Currently, over five,000,000,000 and 1 are "served".
• Episode 3 of Clerks: The Animated Serial featured early McDonaldland characters Mayor McCheese and Officer Big Mac as public officials briefing the press during an apparent virus outbreak.
• "Burger McFlipster's" in 6teen.
• In the Season three premier of Rick and Morty, Rick expresses a fondness for the promotional szechuan sauce sold during the release of Mulan while the Galactic Federation is probing his listen and Rick has to take them to a sure memory. Information technology's a subtle hint that Rick was actually lying virtually said memory.
• The Amazing Earth of Gumball has Joyful Burger complete with beingness a widespread fast-food chain in Elmore, their clown mascot, and having its secret card burger being called the 1000'Guffin.

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Source: https://tvtropes.org/pmwiki/pmwiki.php/UsefulNotes/McDonalds

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