Create a Link to Leave a Review for Facebook
There are a lot of factors that go into a client's decision to make a purchase from your company. When I'm deciding whether or not to purchase something, for example, I typically ask my friends for recommendations and so practice a lot of online research of my options. And since information technology's so fast and easy to make purchases online without always connecting with a sales rep, the cyberspace usually does the selling for you -- and that tin can have a huge impact on if a customer purchases from you or not. The fact of the thing is, your company's best marketers and sales reps aren't your employees -- they're your existing customers. Customer trust in businesses is fading. HubSpot Research institute that customers trust recommendations from friends and family over any type of online marketing and advertisement your brand can create. And in the absence of trusted recommendations, according to BrightLocal, 85% of consumers trust online reviews as much every bit personal recommendations -- the single most trustworthy and credible source of "advertising" out there. HubSpot Research as well found that 60% of consumers believed customer reviews were either trustworthy or very trustworthy -- pregnant that businesses that tin accrue positive reviews had a good chance of them helping a customer brand a purchase decision. The aforementioned BrightLocal survey establish that positive customer reviews make 73% of customers trust a business more, and 57% of customers visit a company's website after reading positive reviews. That likewise ways that, in order for businesses to grow in today's competitive, online-first market place, they need happy customers sharing positive reviews of their experiences in club to even become visitors coming to their site for the first time. The good news is, your customers are usually more happy to help you out with this: The aforementioned survey institute that, of the 74% of customers who were asked to provide feedback, 68% were willing to do it. So don't be intimidated by the prospect of asking your customers for a favor -- considering all yous have to do is ask, and they'll likely be happy to help y'all out. A great customer review will be one that is detailed and specific. In this example, a HubSpot employee left a review on Glassdoor. They noted how long they'd been working at HubSpot, what they liked nigh it, and what they're most proud of in terms of company growth. Additionally, a slap-up mode to continuously encourage positive customer reviews is to respond to your reviews. In the screenshot beneath, you'll see HubSpot's Chief People Officer responded to the review with gratitude and agreement. Positive customer reviews oftentimes telephone call out amazing client service. This is a great example because the customer discussed who they had been seeing at the Lash Studio, and why her customer service was and so excellent. Additionally, the customer proclaims that she is a customer for life, and her review indicates that she has gone from a customer to an advocate because of the not bad customer experience. If you get a detailed review that calls out your customer service, then you're doing something right. This is one of my favorite positive customer reviews because the client felt and so compelled past her experience that she updated a previous review. The lensman provided an splendid customer feel in 2020, so the client left a review. Then, she used her services once again a year after and left an even more detailed review citing why the experience was so positive. Additionally, the all-time client reviews will take photos. This user included several photos she got from her photoshoot, which helps potential customers decide whether they want to rent this lensman. So, how do you get your customers to write glowing reviews that help close deals? How do you lot ensure a customer is satisfied and happy enough to ask for the kind of positive reviews yous need? Read on to adopt strategies that will make generating positive client reviews a cinch. Brand sure you're soliciting client reviews at the right moment in their journey with your business to get optimal results. Business relationships take natural ebbs and flows, from times of sticker daze or buyer'southward remorse before a successful result to times of euphoria after their pain/trouble is successfully resolved. Recollect about information technology: If you enquire for a review at the wrong moment, it could outcome in a client leaving a negative review that hundreds of more than people read when because whether or non they want to buy from your business. Ask for customer reviews at strategic moments along the customer journey, like: These are just a few examples of signs that your client is satisfied enough that they would exit a positive review of your business. For example, Etsy asked me to review a recent buy approximately one calendar month after I received information technology. I ordered a political party favor for a friend'southward bridal shower, and so ane month afterward was the right time frame to brand sure I had time to bask and utilize my production. On the other hand, some products and services will work within different time frames. For the ride-sharing app Lyft, I usually receive a prompt to review my experience with my ride and driver immediately after the ride ends. For the language-learning app Duolingo, I receive a prompt to review the app in the App Store after completing a lesson or achieving a milestone in the language I'm learning. According to BigCommerce, 50 or more than reviews per production can mean a 4.half dozen% increase in conversion rates. The big takeaway here is that more reviews mean more proof and, therefore, more trust in your make. In improver, dated reviews inspire less confidence than recent ones. To truly fuel your flywheel and benefit from testimonials every bit social proof, getting them should become a regular function of your procedure. Here are some common avenues to help yous ask for reviews at scale: Whatever you lot choose, information technology should exist consistent and often. If you work in a client success managing director or account executive role and y'all take close relationships with the portfolio of customers yous work with, don't hesitate to add together a personal bear upon and ask your customers to review their experiences in person. If you're taking your customers out to coffee or luncheon, or if yous invite them to ane of your company events, go on things conversational, and ask them how they're doing with your product or service. (Ideally, you'll know if they're achieving success or not based on your regular communications, so you lot'll ask customers that you know are achieving goals already.) If your customers tell y'all they're seeing success, let them know that you value their opinion and their loyalty and that you'd capeesh them helping you go the word out to potential new customers. Call up the data from the beginning of this post? Near customers will leave you a review -- all you accept to practice is inquire. If you've simply made a major breakthrough for a client, or if you lot've received praise or positive feedback from them, y'all've simply come up up to a betoken of customer happiness. At these moments, they may not merely be more inclined to requite you lot a review as a way of providing reciprocity for good work, only they are also more likely to give you a proficient review. Don't commencement by coming out and asking straight for a customer review. Instead, start a conversation -- and use an open-ended question to kick off the procedure. By asking customers "How are you liking the product?" or "Are you ready to renew/purchase again?" or "How was your contempo interaction with customer back up?" y'all can starting time a chat and gauge their level of satisfaction before actually asking for the review. This is helpful in two ways: Use the open-ended question to genuinely collect customer feedback -- and to sneakily make sure the customer is happy before offering them a reason to submit a review. There's nothing you can do about negative reviews coming onto various sites, simply if there'due south a client who needs a resolution, focus on that before y'all enquire them to charge per unit your business. An open-ended question in an electronic mail subject line -- equally BioClarity did here -- prompted me to get ready to give an answer every bit a reply or in the form of a review: If leaving a review becomes a hassle, your customer will exist less probable to do it. That means you should make information technology as piece of cake as possible, especially when asking for a testimonial over email. Here are some ideas: 1 of the biggest points of friction that should be chosen out is fourth dimension. If the customer perceives that they don't have time to fit in a review, they won't. Still, if y'all address this objection beforehand during your ask, you can change their thinking while you have the momentum. For case, yous might say or write "It will but take 2 minutes" every bit a side-note or mail service-script to the request. Earlier potential customers even make it to your website to learn most your business, make certain they can learn almost you no thing where they're conducting online research about making a buy. There are a few typical third-political party review sites people consult to acquire more about a business or a product: BrightLocal constitute that Yelp and Facebook were consumers' most trusted sources of customer reviews in the U.S., so make sure your business is registered and upward-to-engagement. You can acquire how to merits your business (or add it, if your business is make-new) using Yelp for Concern Owners. Make sure you're regularly monitoring communications coming from this profile -- responsive business concern owners are highlighted with an boilerplate response time and response rate that could encourage readers to move forward in the process towards becoming a new customer. Yous should also merits your business organisation' Facebook Folio so potential customers can find y'all to learn more than nearly y'all without having to leave their social network. This is another site that rewards high levels of responsiveness, and so make certain you assign someone to monitor incoming letters beyond the channels y'all're trying to optimize for new customer acquisition. Next, apply Google My Business to claim your business on the world'southward biggest search engine, where potential customers might find you if they're searching for information on Google, or searching for directions in Google Maps. (This is of particular importance to brick-and-mortar businesses trying to attract foot traffic -- learn more about local SEO in this blog post.) People also leave reviews using Google, which appears in the search results for your business concern, equally shown beneath if yous Google "HubSpot." If you're an Amazon seller, make sure to claim and customize your Amazon page. Amazon serves up a lot of dissimilar results for different searches, so make sure your Amazon folio tells your business concern' story the aforementioned way your website does. If a shopper finds your make over the form of an Amazon search, make sure your Page highlights production details, testimonials, and reviews. Paradigm Source For businesses in the U.S., Mexico, and Canada, y'all can register with the Amend Business organisation Bureau -- another highly trusted source of customer reviews. Past claiming your business on the BBB, you lot tin access more aboveboard client reviews and become accredited on the site -- which lends greater brownie and trustworthiness to you if customers are deciding between options using these reviews and ratings. There are also industry-specific review sites you should claim if they're pop within your business organisation'south vertical -- such every bit TripAdvisor and Oyster in the travel and hospitality industries, G2Crowd, and Finances Online in the software industries, and OpenTable and HappyCow in the restaurant industries. Make sure your contact information, website, hours, and key offerings are available on these more than niche sites, too. Your customer reviews might be coming in unsolicited from happy -- or unhappy -- customers on third-party sites. Simply one time people are already on your site, make sure it's easy for them to go out reviews there, likewise. Optimize your website, blog posts, social profiles, and emails to provide quick and easy avenues through which to write reviews past: Here'southward a review request I received from a tour visitor in Charleston. It wisely included a link to various ways to review the company on the actual receipt of my purchase shortly afterwards taking the tour. (For those curious, I highly recommend the haunted graveyard tour if you're always in Charleston, SC.) Your fourth dimension is valuable, and so is your customers', and so brand certain you're giving customers a reason to go out a review. Offering incentives to brand your customers want to write a review -- such as discount or coupon codes, entrance into a contest for an fifty-fifty bigger prize, or gift cards for coffee, online shopping, or cold difficult cash. A review request (with a caffeinated incentive) from G2 Crowd Don't email your customers to enquire them to exit you lot a positive review on Yelp. Instead, make certain your requests match upwards with the artery where y'all want your customer to write a review. If you're sending out an email asking for a customer review, make sure the email links to exactly where they can leave their feedback. If you want reviews on your Facebook Folio, ship the asking via Messenger. And if you accept to ask for a client review cross-platform, make the request every bit integrated as possible -- for example, by linking to your Yelp page in your email signature, or request customers to review their purchase from your Amazon store in a follow-upward email mail-purchase. Hither's a review request I received from a tertiary-party Amazon seller -- forth with some helpful tips for how best to utilize the product I had recently purchased: Nobody's perfect, and mistakes sometimes happen that result in a customer leaving a scathing one-star review on your website, on Facebook, or on Yelp. When you get a one-star review, though, brand certain to take the time to reply thoughtfully, without being defensive, to come to a resolution. It's the right thing to do if you lot work in client service, and information technology could really help your business organization in the long run. Harvard Business organization Review establish that businesses responding to negative reviews online actually resulted in better ratings overall. Your customers are man beings too, and the value of compassionate and empathetic customer service strikes a chord and actually leads to an uptick in full reviews, peculiarly positive ones. Here's an example of how HubSpot responds to reviews on our Glassdoor folio. Although not technically "customers," showing prospective employees that HubSpot responds to feedback and takes it seriously helps our employment brand, too. When you start receiving positive reviews from your customers, keep the momentum going by highlighting and sharing them and so other customers are inspired to do the same. On Google, Yelp, TripAdvisor, Glassdoor, and many other reviews sites, business owners (and site visitors) can marker sure reviews equally helpful, which is like upvoting and moves reviews further upward on the site so more people can read them. Make sure to periodically do this to positive reviews and so your visitor's page highlights the foam of the ingather. You could also share positive reviews on your brand's social media channels to open the option to your audition there. You could reshare positive Facebook reviews in a post on your page, or yous could format positive reviews as quotes for Instagram to post for your followers. Social proof is a powerful marketing tactic -- information technology means that, if customers see other people like them sharing reviews, they're more probable to do the same by following the crowd. And so make sure that, in addition to asking for new client reviews, you're promoting the positive ones you receive across your make'due south channels for promotion. If yous want customers to leave you a review, you could leave them 1 first to get the brawl rolling. This may not always be possible (depending on your industry or product), only in a lot of cases, yous tin get customers to reciprocate your positive words. If your product or service allows client profiles to exist reviewed -- Uber, Lyft, Airbnb, VRBO, and TurnKey are examples -- then leave them a positive review if you'd like them to review you in return. Of course, if they were bad customers, you don't have to practise that, simply if yous want to garner more than reviews, taking the commencement stride could prompt them to get out you lot i in return. Another good selection is recommending your customer on LinkedIn. If y'all're in an account direction part and you work with individuals over a long flow of time, y'all could leave them a recommendation or endorsement on LinkedIn. Those become a long way for their ain personal branding and might compel them to reciprocate on their own past leaving your business a positive review. And if they thank y'all for the endorsement, yous could politely ask them for a specific review on a different platform during that exchange. Customer: Thanks for endorsing me on LinkedIn! I appreciate it. Business Representative: Y'all're welcome! I've enjoyed working with y'all over the terminal few months and wanted to make certain other people know how skilled you are at spider web design. If you've enjoyed working with me as well, I'd capeesh a review of our product on G2 Crowd if yous're upwardly for it. I only recommend this strategy if you've built a relationship with the individual over the grade of working together. If an unknown person starts endorsing the customer for random skills on LinkedIn, that might seem creepy, and likely won't effect in them reciprocating. To create opportunities to ask for reviews in-person every bit details in the previous strategy, and to create the weather where customers are more than likely to leave positive reviews, host a remarkable user conference or manufacture consequence to create more than value for your customers beyond just the products or services you sell. Past creating an engaging and useful experience for customers, where they can network with a customs of people like them, get access to new product releases and discounts early on, and meet their points of contact at your visitor, you lot'll increment their positive sentiment toward your business organisation and engender the likelihood that they'll exit more than reviews. Y'all could even make customer reviews a part of your post-result feedback process -- after customers complete a survey asking how they'd charge per unit their feel, you could ask them to share highlights of their experience at the consequence on a public review site. While using social media to get together reviews isn't exactly clever, the place yous ask for them can be unique. For instance, if you accept a Facebook group or LinkedIn group, you could inquire those members to leave a review. Chances are, that if they're in your social media group, and then they like your visitor and volition provide a positive review if you lot ask. Additionally, you tin can use social media to promote your reviews. For example, one company I follow on Instagram, Bowmar Nutrition, responds and reposts reviews to their Stories every single day. Every bit a follower, I know that if I get out a review on Instagram, it'll exist shared by the company. This provides an incentive because it helps develop a relationship with your customers. It might seem a little former school, just if yous're running a company, a handwritten annotation to your customers will become a long style. Your sales reps can write these if you're at a mid-size or larger company, or if you run a pocket-size business, you can write them yourself. You might consider sending a gift carte to your loyal and happy customers, just thanking them for existence a customer. While you can't and shouldn't ever purchase reviews, it's okay to send your customers a nice cheers gift, whether they get out a review or not. Your annotation could say something like, "We wanted to give thanks you lot for beingness a customer with this souvenir bill of fare! If you ever feel inclined, we'd love to go your honest feedback in the grade of a review." When times are tough, exist there to help your customers. For case, during the COVID-19 pandemic, HubSpot offered reduced prices for prospects and customers, increased limits for customers, and offered a six-month accelerate on commissions from HubSpot to all Platinum, Diamond, and Elite Solutions Partners. Once again, nosotros weren't doing these things just and then customers would leave skilful reviews, but so we could actually aid customers during an unprecedented time. Many customers, new and old, were and so positively impacted, that they felt compelled to leave a positive review. Helping your customers and putting them kickoff volition give you goodwill and and so inspire positive reviews. A month ago, I went to an escape room with my family unit. After we escaped the room (with 5 minutes to spare, I might add), we were talking to our guide and asking him questions. After our discussion, he told usa his name once again and said that he'd really appreciate it if we left a review because they get extra tips if a review calls them out specifically. Offering your employees a advantage for positive reviews gives them a reason to ask happy customers for a review. Information technology also incentivizes customers. I wanted to help our guide because nosotros had such a great experience, so my family and I all left separate reviews calling him out. To begin implementing customer review tillage at scale, the all-time matter you can do is incorporate information technology into your concern as a process. This starts with an agile strategy for customer service as well as online reputation and testimonials. Starting time by building from templates and request your existing customers for reviews. Editor's note: This post was originally published in December 2018 and has been updated for comprehensiveness. 
Why Customer Reviews are Important
Skilful/Positive Customer Review Examples
1. HubSpot
Image Source 2. Amazing Lash Studio
Prototype Source 3. Ashley Leavitt Photography
Image Source How to Ask for a Review
1. Identify the correct moments to enquire according to their heir-apparent's journey.
ii. Choose a method that works for you at scale.
3. Ask the customer in person.
4. Leverage moments of customer happiness.
v. Brainstorm with an open-concluded question.
six. Reduce the friction where you can.
7. Let them know how long it will accept.
How to Go Good Reviews
i. Create different spaces to leave reviews.
Yelp
Facebook
Google
Amazon
Better Business Agency
2. Optimize your content.
3. Create incentives.
four. Run across customers where they are.
5. Respond to every review -- fifty-fifty negative ones.
vi. Share positive customer reviews y'all've already received.
7. Give your customers a positive review first.
8. Host an issue.
Clever or Unique Ways to Enquire for Reviews
1. Use social media.
2. Send a handwritten note and gift carte du jour.
3. Aid your customers when they need it.
4. Give employees rewards for positive customer reviews.
Originally published Aug 4, 2021 eleven:15:00 AM, updated Jan 12 2022
Source: https://blog.hubspot.com/service/get-customer-reviews
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